Tips For Setting Up A Booth That Stands Out At A Trade Show
Trade shows are a big deal for most companies—a major trade show gives a company the opportunity to interact with their targeted demographics while also providing information about their products and services. Success at an industry-specific trade show can make a huge difference in a company's growth and its bottom line. However, hundreds of your company's competitors are likely to be at the same large trade shows, so you need a way to stand out. When you want to ensure that your company gets the attention it deserves from potential customers and clients, start with your trade show booth. Use the following tips to help your company's trade show booth stand out:
Invest in a Prime Location
When you reserve your company's booth at a trade show, you may want to consider paying extra to reserve a booth in a prime, high-traffic area. While doing this may increase your budget for the trade show, it is typically well worth the cost. When you pay extra to reserve a prime booth, you will know exactly where you will be located, and you will also have the peace of mind of knowing that your company won't get stuck in the back corner with no foot traffic.
Offer Refreshments
Spending the day at a trade show can be exhausting for attendees, so it is not surprising that they would be attracted to booths that are handing out drinks and snacks. Consider getting personalized water bottles with your company logo—the people who approach your booth will get a refreshing drink while also being exposed to your logo. It is also possible to get personalized snacks that can be printed out with your company's logo. While attendees are enjoying their drinks and snacks, you will have the opportunity to to talk with them and let them know about your company.
Be Colorful
In a huge room full of different booths, you need to use bold colors and visuals in order to stand out. When having banners and other items printed in advance of the trade show, make sure to choose both background colors and print colors that pop and catch the eye. If you are able to use multi-media at your trade show booth, make sure that your video presentation is also bold and stands out—no one is interested in standing in one spot and watching any type of recorded presentation that is dull and staid.